On Page SEO Techniques 2017

On-page SEO is the first thing to consider if you want to make a website perform well on the search engines. When I say website, it is the end to end site components starting from a unique URL to metadata, keyword density, content, and images everything. Above all, on page SEO is not only for […]

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Best Marketing Automation Tools in 2017

Automation tools that can make the most positive impact on business For small and medium size businesses it has become almost mandatory to have systems automated for supporting sales and marketing functions. In order to increase efficiency, the use of automated systems will help in streamlining activities that lead to more focused approach for fulfilling […]

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Reading the Mind of the Audience Is Essential for Making More Impact with Content

Judging what your audience wants and catering to their needs are the fundamental requirements in marketing and content marketing is no exception. Marketers have to gauge what is playing in the minds of the audience and have to position the SEO campaign accordingly. This would propel the marketing efforts in the right direction and give […]

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Tips for Last Minute SEO Optimisation for the Holiday Season

With the holiday season round the corner, just about five weeks remaining; it is high time to give the last minute push to your SEO strategy for the holiday season. It is already late and if you are not on your toes yet, you could well miss the bus. The holiday season holds very good […]

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Authority or Relevance, Which Matters More? A Mystery Addressed

SEO is always a puzzle to the professionals who are diligently practising it. Attaining higher search engine ranking is a fight and win situation, which requires a strategic approach and a long-term committed effort. If you are aiming at gaining high rankings in Google search, the first thing to have is a good insight into […]

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5 Things To Find In Common Between Search Engine Optimisation And Physical Fitness

Size zero is everyone’s dream and people do many things to achieve a perfect shape. Everyone knows that it is not an overnight task. Similar to achieving an attractive body shape, getting a top ranking for your website in the search engines is also not an easy task. At a first glance, you may not […]

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Keyword Research As The Key To Success In Search Engine Optimisation

Many people think that keyword research is an outdated practice as the new Google algorithms (starting from Hummingbird 2013) have shifted the focus to ‘entities’ from keywords. However, the expert opinion is that keywords still do have as much importance at they had before and plays vital in search engine optimisation efforts. This shift from […]

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