Reading the Mind of the Audience Is Essential for Making More Impact with Content

Judging what your audience wants and catering to their needs are the fundamental requirements in marketing and content marketing is no exception. Marketers have to gauge what is playing in the minds of the audience and have to position the SEO campaign accordingly. This would propel the marketing efforts in the right direction and give […]

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Tips for Last Minute SEO Optimisation for the Holiday Season

With the holiday season round the corner, just about five weeks remaining; it is high time to give the last minute push to your SEO strategy for the holiday season. It is already late and if you are not on your toes yet, you could well miss the bus. The holiday season holds very good […]

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Authority or Relevance, Which Matters More? A Mystery Addressed

SEO is always a puzzle to the professionals who are diligently practising it. Attaining higher search engine ranking is a fight and win situation, which requires a strategic approach and a long-term committed effort. If you are aiming at gaining high rankings in Google search, the first thing to have is a good insight into […]

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